Collaboration is at the core of how we work. Our clients are smart, they know their business, their organization’s mandates, and goals better than anyone else. We know communications. We draw upon a lifetime of experiences that lead us to ask the right questions at the right time. It’s these conversations and connections that foster creativity and lead to innovation in the design of impactful marketing and communications strategy.

We take pride in delivering exceptional services, but if we teach our client’s how to be great storytellers, how to uncover deep insights through connection and conversation, or how to understand their own change challenges—this is where the magic happens.

Shift team members take project management seriously. We work closely with clients to understand their expectations on project tracking and reporting and the best methods and metrics to demonstrate results.

With this clarity, we:

• Develop a detailed matrix of all project activities, roles/responsibilities and timelines
• Create detailed workback schedules for specific campaigns or mini plans that make up the overall strategy
• Schedule regular meetings to keep the core team informed
• Create a clear process for approvals/sign off on key strategies and tactics.

We take pride in our service delivery and quality control—which means our most senior team members are fully-engaged in projects. Though Michelle Gurney, principal, acts as the strategic lead for the company, Shift’s business model has proven to be successful because of our team’s quick and nimble approach to projects. Our senior professionals stay “briefed” on all projects, so if one of us gets tied up in a meeting, it won’t hold up your deliverables.

We take pride in delivering exceptional services, but if we teach our client’s how to be great storytellers, how to uncover deep insights through connection and conversation, or how to understand their own change challenges—this is where the magic happens.