Banff Eco-Transit Hub: A project by Liricon Capital
Community Engagement and Branding
Support an innovative and science-based approach to managing visitors and vehicles in Banff National Park
Revitalizing the Banff Railway Lands, adding new intercept parking, aerial transit and a hub for passenger rail will change the way people and wildlife move through Banff. This innovative project aims to address a range of issues arising in Canada’s first National Park: congestion, ecological integrity, visitor experience, and more. Liricon Capital, the Banff-based leaseholder of the Banff Railway Lands and owner of Mt. Norquay, asked Shift to lead its community engagement activities to understand local and community perspectives on what a project like this could make possible for Banff National Park.
To inform our strategy, we worked with the client to identify core principles to guide engagement.
We then built an easy-to-implement plan that would allow Liricon to engage with a range of stakeholder groups in the places where they would be most inclined to share their points of view.
We distilled this complex project into simple themes to allow for the most straightforward public input:
- visitor experience
- wildlife and environment
- history and heritage.
Shift gathered community and visitor insights through a series of information booths at community events. Liricon representatives engaged in conversations and provided booth visitors with easy to understand handouts that outlined the project scopes its goals and benefits.
We developed an online survey hosted on a newly-created Banff Eco Transit Hub website. It was used complement Liricon’s face-to-face engagement process. The survey was shared through social media and with organizations in Banff to pass along to staff and members.
Instagram and Facebook accounts were created to share details about engagement activities and the online tool. To raise awareness through all print communication channels in the Bow Valley, we also developed weekly advertisements for local newspapers, Rocky Mountain Outlook and Bow Valley Crag and Canyon.
Shift also created and launched a creative platform for Banff Eco-Transit, incorporating photos of the nearby mountains, Lloyd Wright inspired patterns and architecture, and a colour palette that stems from vintage Canadian Pacific Railway posters. The look offers a historic vibe that comes across as modern and current, setting the right tone for this game-changing development plan.
Shift Consulting Inc.
PO Box 16, Banff AB T1L 1A2