A key pillar of Banff & Lake Louise Tourism’s Strategic Framework is to Strengthen Industry Alignment. This means making sure members to have enough information to support visitor-centred activities and initiatives.

For the last three years, Shift has been working with Banff & Lake Louise Tourism (BLLT) to refine their business planning and annual reporting process. The 2017 Business Plan and Plan on a Page have earned kudos from BLLT’s membership as well as San Francisco’s #1 branding expert, Denise Lee Yohn. The approach to developing the Business Plan is a collaborative one. Representatives from key industries and governments were engaged in a series of workshops and planning sessions to get input from the membership community and industry specialists.